A SmarTalk with Diletta

Published at 14/10/2020

An interview with Diletta 


1. Your adventure at Spazio Lenovo is about to begin. What are your expectations?

What I really love about my job is the chance to always learn something new through dialogue, no matter who you are talking to. You start by doing some research, but the best part is when your questions are being answered.

I’m expecting to listen to new stories and new interesting points of view: if that happens, I could reconsider most of my opinions about technology and other topics.

Nowadays, thinking about a non-virtual Talk in a new physical building makes me thrilled. I really missed it.


2. What’s the smartest thing you’ve ever done in your life?

I moved twice while in lockdown, is it enough? Seriously now, although I am an “always on” kind of person, I consider “smart” a very wide term: it makes me think about tough and chaotic situations, rather than technological ones. It’s a matter of education: I’ve never been a good technician, as technology has never really affected my daily life when I was younger.


3. You are mostly involved in technology and show business: how are these two envinronments interacting with each other?

They coexist. I got involved with technology out of curiosity: I remember BarCamps and the time when we used to map the “Blogosfere” bloggers: the Milan based bloggers, the Rome based bloggers and so on.

After some time, when I became a journalist, I started writing about it.

Along the news section, show business has always been part of my career as a journalist. When I started my freelance career, I chose to focus mainly on these two fields. I think your approach to the topic is much more valuable than the topic itself. My approach has always been humanistic and sociological: if you think about it, show business and technology have a lot in common.


4. You’re a big time music fan. If you were an album, how would you review yourself on your popular Instagram show “#di15secondi”?


Wow, such memories! I really care about that project. That experiment kept Vudio and I busy for some time (our format was brought to the Sanremo Music Festival) and it made me practice my summarizing skills (we created it when Instagram videos couldn’t be longer than 15 seconds). Alright, let’s check if I still have it: “Her love for words keeps her safe. She puts everything at risk while constantly changing tone. It sounds like a live broadcast: inaccuracy is part of the game and is to be listened to. We suggest you to pay maximum attention while listening to it.”


5. Is show business challenging technology or is innovation creating new ways to entertain?


It’s like they are in a relationship: if only one of the two pushes forward, it leads to nothing. If they want to be successful, they both need to give it their all while they must consider, for instance, history and culture. How many innovative ideas were actualized too soon to be successful? Segways are the perfect example. The audience is another key element of show business. Given the market request, some technological products such as the Minidisc should have been more successful, but they weren’t, even though they were new and better than their competition. At the same time, some show business opportunities are created by technology, just like Astronomical, the Fortnite event created by rapper Travis Scott, which was streamed everywhere. A trend, or a one-time thing? Time will tell: not everyone has what Travis Scott has, but he is not the only one who thought about bringing live performances to those platforms, e.g. SoundCloud on Twitch.


6. Streaming broke many barriers. What’s your opinion about new players such as Spazio Lenovo in the Italian infotainment environment?

Talking about need-changing factors, 2020’s lockdown and the new social distancing laws forced us to find a solution through the web: linking ideas to knowledge and connections in order to break all borders. It sounds simple, but it’s something we used to take for granted before the pandemic.

Nowadays, those who want to create a streaming platform must face an interesting challenge and can be sure about one thing: the audience is going to be more selective, depending on their feelings and on what the product is able to give them, both through its content and how well it was produced. The pressure we have been under made us binge those platforms a lot and, even though they are not something new, they certainly gained more attention in this period. The point is that now suppliers, editors, agencies and artists are required to enhance the quality of what they are producing, in order to satisfy their consumers while letting them feel at home without being locked in there.